This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to... Zobraziť viac
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets. This book is for anyone with a brand. It is a book about future-proofing your brand's identity... Zobraziť viac
Growth to survive is a marketing mantra. Following the success of international bestseller, How Brands Grow: What Marketers Don't Know, comes a new book that takes readers further on a journey to smarter, evidence-based marketing... Zobraziť viac
